High Five!

Collegiate Echo Marketing Challenge Winners

Congratulations to the semifinalist teams and the 3rd Place Bronze winners at the Collegiate ECHO Marketing Challenge! As part of the Integrated Marketing Communications course (MKT 384) and in preparation for their participation the Challenge, professor Theresa Clarke arranged for her students to meet with D.Lee Beard and Dave Stoops from the Center for Instructional Technology.  Students were taught the basics of planning, organizing and storyboarding a video as well as available equipment options and filming techniques to enhance their project.  Read more on their story here: http://www.jmu.edu/news/cob/2014/07/29-marketing-students-win-third-place-in-global-marketing-competition.shtml