High Five!

Marketing EDGE Collegiate ECHO Challenge by DIRECTV

      Congratulations to JMU Marketing students for earning seven awards in the Marketing EDGE Collegiate ECHO Challenge by DIRECTV! The challenge was completed as part of Dr. Theresa Clarke’s MKTG 384: Integrated Marketing Communications course this past Spring Semester. CIT's David Stoops, helped the teams by providing resources for the video ad component of the project. There were over 200 teams that competed and seven of the JMU teams received awards in the challenge. According to the article, “Marketing EDGE Collegiate ECHO Challenge by DIRECTV”, the team of John Bassford, Alex Dixon, Kevin Harmon and Kelsey Hinkle captured the 3rd Place Bronze Award, while six other student teams from the (CoB) will also receive awards in recognition of their “honorable mentions” in other ECHO Challenge categories.Read more about the story here:  https://www.jmu.edu/news/cob/2015/09/09-marketing-edge-collegiate-echo-challenge.shtml